Uniqlo
New Perspectives
Role: Creative Directing, Concept Design
Scope
Uniqlo together with It’s Nice That asked me to provide creative direction for a video and introduce it at the event that was intended to position Uniqlo in the field of technology, apparel and creativity.
Bringing together technology, apparel and creativity.
Case Study
I was asked to present the work at the event, open the creative process and the inspiration behind it. The event took place at the Protein Studios in London’s Shoreditch.
An article about the work.
Creative
I created a concept around a theme New Perspectives with a video exploring Uniqlo’s LifeWear collection and how its technical fabric mediates between the body and the world.
Credits
Agency: Miltton
Creative Direction: Jesse Auersalo
Director: Lauri Leiwo
DOP: Anton Thompson Coon
Edit: Janne Vartia
Music: Pasi Viitanen
Copywriter: Jenni Valtiala
Storyboard Artist: Helena Vizcaino
Producer: Sanna Jaakkola
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