Spinnova
Brand Identity
Role: Concept design, Design directing
Visualising the innovation.
Brand Imagery
Spinnova is a plant based fibre so we wanted nature to play a big part of the identity. The very core of the brand’s innovation would be shown in an inspiring way from the fabrics to the end products – the whole process itself.
The brand imagery overlooks harmonious landscapes based on a visual juxtapose – Paying a close attention to the material and taking a step back and have a look at the subject from the distance.
Commercializing the radical innovation.
Results
During its first year of business Spinnova was listed on Nasdaq and collaborated with major partners, including adidas which shoot the brand to a global map.
spinnova.com performance during the adidas collaboration launch week. +1153% Visitors
+1257% New Users
+832% Pageviews
9/2021-2/2022
95,8% Share of voice compared to competitors.
Scope
To align the brand to the level of ambition with its mission – To be the world’s leading sustainable ingredient brand who mitigate climate change for the benefit of the environment and humanity.
Identifying the brand’s DNA.
Logo/mark
I built the concept around Spinnova’s innovative way to look at sustainability. The logo/mark was Inspired by the brand’s DNA on circular economy, as a result of a continuous circular motion.
Website
The website was created with minimalistic design combined with impactful images. We also wanted to base all the html animations based on the same idea. The header text is animated with circular movement and the images reflect the idea of new perspectives by taking a closer look at things with a zoom in.
Setting new standards with established brands.
Campaigns
Spinnova's goal wasn’t only to launch a breakthrough invention – it was about collaborating with world-class brands. Brand attributes had to be developed keeping this business model in mind. Any of the partnering brand had to fit the along with Spinnova brand – adidas, The North Face, H&M, Arket and Marimekko among others
Media Reach
Spinnova has been in covered by the world’s most influential media including Forbes, Fast Company, Wired, BBC, Reuters, Monocle, Vogue, Elle, Hypebeast and Highsnobiety.
”Spinnova Collaboration Presents Breakthrough Circular Fibers At NYFW, Following $135 Million IPO”
– Forbes
9/2021-2/2022
840 earned media articles
Awards
Spinnova and the newly branded identity received a number of prestigious awards such as Monocle Design Awards - Best Material, The Lovie Awards - Silver, Marie Claire - Best Sustainable Fabric, Vuoden Huiput - Yearbook: Identity, Grand One - Honorary Award, Scandinavian Outdoor Award - Sustainability Achievement of the Year, Andam Awards - Innovation Award and Deloitte Technology Fast 50 - Impact Award to mention a few.
Areas of development: Logo/mark, brand imagery, graphic guidelines, website, staff portraits, social media and print.
Credits
Agency: 2020 Helsinki
Creative director: Jyri Von Schoultz
Design director: Jesse Auersalo
Art director: Marina Veziko
Photographer; Anton Sucksdorff
Account director: Mia Oksala
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Client's Representative: Lotta Kopra & Emmi Berlin