Onar Studios
Alana Hadid x Onar Studios
Roles: Concept Design, Art Direction, Editing
Scope
Campaign for the capsule collection designed in a collaboration by creative director and activist Alana Hadid and the Finnish fashion brand Onar Studios.
The campaign would convey the ethos of the collection – Sustainability and empowering modern women starring Alana herself.
Creative
To bring alive Alana’s authentic persona, the driving force of the collaboration, the campaign was shot at her home city, Los Angeles. Plain set design allowed Alana simultaneously to stand out and to blend in with the iconic street view. The intention of the color scheme was to amplify the collection with its bold red, green and brown.
Embracing a sense of authenticity through value-based collaboration.
Credits
Talent: Alana Hadid
Creative direction: Jesse Auersalo
DOP: Gabriel Fontes
Stylist: Jessica Harris
MUAH: Karo Kangas
Assistant: Marlon Anga
Music: Matti Pentikäinen
Colorist: Mika Onnela / Post Control
Edit: Jesse Auersalo
Production: Barbatana Pictures
Spotted a missing credit? Please reach out.