Onar Studios
Brand Positioning
Roles: Brand Strategy, Concept Design, Art Direction, Fashion Design, Video Editing,
Scope
Onar Studio needed to bring clarity to their brand. The essential area to improve was repositioning the brand to the luxury segment through cohesive brand core elements including redefined brand imagery, custom font, logo, graphic guidelines and socials.
Earning luxury segment positioning with retargeted brand strategy.
Onar Studios’ visual guidelines were rebuilt to match the expectations of the segments. The improvement included vivid and luscious photo and video treatments that embraced the imagery simultaneously indulging fabrics and authenticity through mood-driven lifestyle aesthetics.
Credits
Creative Team
Creative direction: Jesse Auersalo
Cinematographer: Jukka Moisio
Gaffer: Tommi
Music: Twwth
Cello: Pekka Airaxin
Text: Matti Pentikainen
Colorist: Mika Onnela / Post Control
Make-up & Hair: Jenny Jansson
Models: Simona Callegari, Jay Thor
Model Agency: Brand Model Management
Vocal talents: Daniela, Sebastian Castrillón
Vocal recording: Vesa Tiukkanen / Osasto
Assistant: Tuomo Pullinen, Nicolina Stylianou
Special thanks
Chair 1. Paul Flanders
Chair 2. Didi NG Wing Yin
Chair 3. Antti Grundstén
Jewellery: GAo ShAn, Jay Thor Jewelry
Studio: Studio Paavo Lehtonen
+ Kinos Rentals, Filippa K, Beam
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