Artek
Store Launch
Role: Concept Design, Art Direction
Scope
Artek launched a stool customization workshop at the opening of its new store. In accordance with Artek’s democratic values it would invite everyone in and just like the stools built in the workshop, individuality would be the key.
Credits
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Client: Artek
CMO: Joana Mouta
Marketing Director: Satu Paukkonen, Laura Larres
Enabling true interaction between people and the brand.
Agency: Miltton Creative
Asiakkuusjohtaja: Mira Träskelin
Creative Strategy: Mikko Hakkarainen, Sampo Axelsson
Design director: Jesse Auersalo
Art director: Janne Melajoki
Copywriter: Lauri Gran
DOP: Pyry Lepistö
Edit & Post Production: Pyry Lepistö, Tomi Seppälä
Music & Music Production: Samuli Kosminen
Video Production: Kerttu Penttilä
Video Production Assistant - Noora Karonen
Creative
During the opening, we gave store visitors an opportunity to be filmed on Artek’s stool. In exchange, they participated Artek’s digital installation screened on the store window display during the opening season.